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Bajaj Auto Looks to recapture Market Share with New Bikes

26 August, 2014
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Bajaj Auto is quiet confident on its two new 150-cc bikes and is planning to recapture lost ground in the second 50% of the current financial year (2014-15).

"From September onwards, we hope to come to a zero deficit situation compared to last year's monthly numbers," Bajaj Auto president (motorcycle) Eric Vas said in Kolkata.

Bajaj Discover 150cc

"We are in deficit by about one lakh units in sales till now (April-August 14) this year. We can add about 35,000 units a month even if the mid-segment (above Rs. 50,000) of the industry grows from 17 to 20 per cent of the total motorcycle market," he said.

Bajaj expects the market will encounter growth for new items above section level (100 cc) and its techniques would advance around them helping the organization pick up in piece of the overall industry, he said.

Bajaj Auto Looks to recapture Market Share with New Bikes

Bajaj, with a piece of the pie of 19.32 % of aggregate bike business, will position the recently propelled Discover 150-cc twin cruisers as premium "commuter" section products and not as sports bikes.

"Currently the market does not have a product in 150cc bikes positioned as commuter motorcycle. So, we aim to get all of this segment," Mr Vas said.

Speaking about new resolution, he said there could be some declaration in the Pulsar reach amid the year, without uncovering more points of interest.

By Abhishek
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