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UK-based Triumph bikes focus on 15 percent market share in Indian category of superbike

19 September, 2014
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UK-based Triumph Motorcycles is focusing on 15 % share of the pie in the 500cc or more bike class in India as it expects to offer 1,500 units this year.

However, the company has recently enlarged its product portfolio here with the launch of 1,700-cc superbike Thunderbird LT, at Rs 15.75 lakh (ex-showroom Delhi), expects the business for 500cc or more to develop to 10,000 units in 2014.

UK-based Triumph bikes focus on 15% market share in Indian category of superbike

"We are looking at 15 per cent market share in the 500-cc and above bike category. It comes out to be 1,500 units as the overall market is expected to touch 10,000 units by the end of 2014," Triumph Motorcycles Managing Director Vimal Sumbly told reporters here.

The company, which entered Indian market last year with 10 models, expanded its product range to 12 models with the launch of Thunderbird LT.

Triumph has so far sold 835 units in the country since it started selling models ten months ago.

UK-based Triumph bikes focus on 15% market share in Indian category of superbike

"With this addition Triumph Motorcycles will now offer three motorcycles for consumers interested in the cruiser segment," Sumbly said.

The company, which sells bikes in the range of Rs 6-21 lakh, is also looking to expand sales network in the country.

 "We have eight dealerships currently. Two more at Chandigarh and Kolkata will open by mid-October followed by Jaipur and Indore by the end of this year," Sumbly said.

The company aims to have 13 dealerships in the country by the end of FY 15.

"We plan to open a dealership in Nepal before March next year. We expect to sell 100-125 units in the market starting next year," Sumbly said.

 However, Thunderbird LT will come as a completely built unit (CBU), he added.

Triumph is the largest British motorcycle manufacturer and has more than 740 dealers across the world.

By Himesh
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