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Finally great news came from the world’s most luxurious car, BMW, in the form of its expansion plan. The automobile company has revealed its aim to increase the production capacity by establishing the two new auto manufacturing plants, so that it can easily fulfill the huge demand from customer’s side.
Moreover it also helps BMW to make its stand strong against great competitors Mercedes, Audi, and Volkswagen.
While commenting about the company’s recent expansion plan
Norbert Reithofer said, “We have taken the drastic step to expand our production capacity in order to meet demands from customers. Beside that company is searching appropriate sites to set up its two new plants.
For one site we have taken Brazil as an important option, while other we are eying on many countries such as Russia, India, Turkey and South Korea.”
He further revealed that BMW adopted several new symbioses in order to get an edge over its competitor in such countries over their premium segment as customers from these countries seeking out more mobility and come with high prospect.
However sources revealed that the German based automobile company’s expansion plan, aiming to take over the luxurious car market and also to retain its position, has been taken back by Mercedes.
More and more it can be a great challenge for Audi too as many times speculation came around that Audi is going to surpass the company by 2015, finally came to an end by BMW’s recent expansion plan, and also includes increasing the investment up to 1 million euros from manufacturing unit in Shenyang, China.
Besides that it also planned to invest up to 2 billion euros on its German manufacturing plant that includes introducing new production machinery as well. Apart from that it also planned to add machinery for its x3 SUV in a plant, established in Chennai, India.
BMW’s new plan not only limited to this, it comes as a great news for employees too as the automobile company anxious to share its profit with them by offering wholesome amount of bonus. Besides that automobile company also confirmed that it is fully committed to achieve surging profit this year. |
