Honda once again ready to twist hard with beat of power engine in form of new MPV segment called Mobillio, the 7-seater vehicle will help to boost up in coming month.
In spite of the market slowdown, Honda Motors will be launched its multi-utility passenger vehicle (MPV) Mobilio which will be available in both variants of petrol and diesel in India this July.
“The Honda Mobilio will be launched in July 2014,” confirmed Honda Cars India Ltd. Senior Vice President (Marketing and Sales) Jnaneswar Sen. Asked about the pricing of the vehicle, he told The Hindu that “It is still early to talk about the pricing osf the car. All I can say we are concentrating on making it a compelling and attractive package.” He spoke with self-assurance that “the launch of the Mobilio will revive the MPV segment”.
About the opportunities in the segment, Mr. Sen said, “If we consider the current market size and the players that are there, the MPV segment adds up to between 10,000 and 12,000 units a month, so a year’s volume is about 1.5 lakh units, and that’s not a small segment.” He added that the segment grew very well a year ago and the decline in the last financial year (2013-14) was actually in line with the industry de-growth.
Moreover, Mr. Sen added, “are looking at the car as a personal vehicle for large Indian families rather than a commercial vehicle.” “We expect that Mobilio will appeal not only to MPV segment customers who generally have large families but also to families which have traditionally opted for a sedan or an SUV... Styling is one thing consumers are looking for in this segment and we believe we have delivered on this front with the Mobilio.”