Hyundai Motor India has recently stepped in Bollywood star Shah Rukh Khan acclaimed as the brand ambassador for its compact sedan Xcent resiliently at par.
However, the company, which is the second largest car company in the country, had unveiled Xcent earlier this year and thus far sold 35,000 units of the car in that order.
"SRK's association has enhanced the brand's reminiscence and propagated our modern premium brand values. And with the transition from i10 to Xcent, the new association connects the family man Shah Rukh Khan with the attributes of real family sedan Xcent," Hyundai Motor India MD & CEO BS Seo said.
On the other side, Xcent has made its score amongst the customers and the company is sure that the new involvement with Shah Rukh will stoutly generate the charismatic performance again, he added.
In the country, Hyundai at present sells ten car models - Santro, i10, Grand i10 and i20, Eon, Xcent, Verna, Sonata, Elantra and Santa Fe.