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Toyota aims to introduce mid-size sedan for India to undertake Honda City

23 September, 2014
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Toyota Motor is creating a medium size car for the Indian market where it will probably tackle rival Honda Cars India's City, the top-offering auto in the section.

The improvement work has as of now started and the auto is relied upon to hit the business sector at the end of 2016, three individuals with learning of the organization's arrangements said. It will be focused around the Etios stage and is inside code-named Etios C or Etios Core, they said.

Toyota aims to introduce mid-size sedan for India to undertake Honda City

The auto will be situated between Toyota's current section level car Etios and the comprehensively mainstream Corolla Altis. The choice was made in the wake of leading a few plausibility mulls over the recent years, these individuals said.

A spokeswoman at Toyota Kirloskar, the local joint venture of the Japanese major, said the company "would like to refrain from commenting on any future products or plans".

Toyota, the No. 1 automobile producer all inclusive, hasn't had a decent run in the vehicle section in India, however the Corolla has been a sensible achievement.

Toyota aims to introduce mid-size sedan to compete Honda City

The fair size business sector contains autos evaluated between Rs 8 lakh and Rs 13 lakh. The nearby unit of Toyota has never been to this business where volume has contracted a bit however is still enormous - moderate size car totaled 1.55 lakh in the financial year through March 201

"This product will be a significant offering from Toyota since its launch of the Etios and Liva did not deliver the desired volumes. The company is hopeful that the incremental volumes of the new sedan will help it utilise the second factory better," this person said.

"Toyota faces no problems in selling premium products like the Corolla, Innova or Fortuner in the Indian market. This indicates that customers still value the brand for what it stands for," he added.

By Shailendra
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