Autoinfoz » India Car News » Volkswagen » Volkswagen, Skoda mean to rework strategy: VW India chief Mahesh Kodumud
 



Volkswagen, Skoda mean to rework strategy: VW India chief Mahesh Kodumud

8 September, 2014
Bookmark and Share

On counts of performance with power thunder, once again it’s time for the renowned companies to come together and get shake legs in ecstasy. However, Sharing car platforms and technology is quiet rebellion and common globally, especially in the midst of agreement partners such as Skoda and Volkswagen, plus Renault and Nissan.Meanwhile, 'Cross badging', being popularly known has not resultant any positive results in India. Instead, more recently it has been proclaimed that Renault and Nissan will not perform cross badging from the Franco-Japanese alliance in India simultaneously the same verdict has now been lead by the Skoda and Volkswagen respectively.

Volkswagen Vento 2014

How far, resiliently the several auto manufacturers in India have realized that cross badging meant to outcome in sales cannibalisation, too much than anything else. Hence, the forthcoming face-lifted versions of the Rapid and Vento will look notably singular. Whereas, the new Rapid is likely to be designed on the basis of Skoda Octavia, Volkswagen will try to engross enthuse new life into the Vento.

Skoda Octavia

Speaking on the above issue, Mahesh Kodumudi, Managing Director of Volkswagen India said, "VW is reworking on a product portfolio strategy, which clearly looks into deeper differentiation of products sold by Volkswagen and its Czech unit Skoda in India, along with entry-level cars from Audi.”

Audi A3 Cabriolet

Reflecting on the decision taken in the past, Kodumudi said, "Going back in 2011, it was a growing market, people thought there was space for everybody to grow. But then we realised in the last two years that it was not the case. Going forward, that is the lesson learnt. We are rationalising our brands much better now. We are doing much more homework and due diligence in the last one to one-and-half year.” Thus, before the launch of the Rapid, Volkswagen Vento's sales were fall in between 2,800-3,000 units a month relatively at par.

By Shailendra
Total Views : 676  
 
 
Post a Comment



   
Rate this post :  
   
 
Verify Code : *
   
 
 


 
Recent Post
Toyota aims to introduce mid-size sedan for India to undertake Honda City
City, Grand i10, Celerio, Zest waiting period extends to 4 months
Audi 2015 Autumn Collection launched in the presence of Katrina Kaif
Maruti Suzuki plans to make hybrids technology at affordable offers on cars from Alto to Swift hatchback
Honda CR-V facelift released prior to probable Paris debut
Mercedes-Benz C-Class plug-in hybrid at 42.5kmpl released
Next Generation Nissan Micra expected to launch in overdue 2016
Mahindra & Mahindra Begins pre-booking of Scorpio via Snapdeal partnership
Maruti Suzuki Appointed RS Kalsi as head of domestic marketing & sales
Pajero Sport Limited Edition on special offer for just Rs 23.99 lakh
 
Auto Expo 2017
Fiat Auto Expo News (1)
Mahindra Auto Expo News (1)
Toyota Auto Expo News (1)
Skoda Auto Expo News (1)
Nissan Auto Expo News (1)
BMW Auto Expo News (1)
Hyundai Auto Expo News (1)
Jaguar Auto Expo News (1)
Honda Auto Expo News (1)
Car News Auto Expo News (7)
    

Company News
Ashok Leyland News (7) Aston Martin News (4) Audi News (38) Bajaj News (3)
Bentley News (1) BMW News (53) Chevrolet News (27) Datsun News (6)
Ferrari News (4) Fiat News (20) Force News (2) Ford News (44)
Hindustan Motors News (4) Honda News (2) Honda News (72) Hyundai News (66)
Hyundai Elantra News (2) Isuzu News (5) Jaguar News (22) Jeep News (2)
Kia News (1) Lamborghini News (9) Land Rover News (10) Lexus News (1)
Mahindra News (50) Mahindra Renault News (1) Mahindra Reva News (3) Maruti Suzuki News (116)
Mazda News (4) Mercedes-Benz News (63) MINI News (2) Mitsubishi News (7)
Nisaan Cars News (3) Nissan News (55) Porsche News (14) Renault News (38)
Rolls-Royce News (3) Skoda News (36) Tata News (88) Toyota News (41)
Volkswagen News (50) Volvo News (12)
 
Other Category News
Car News News (10) Hyundai Elantra News (1)
 
 
 
 
Autoinfoz
Top Cars Models in India