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Volkswagen, Skoda mean to rework strategy: VW India chief Mahesh Kodumud

8 September, 2014
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On counts of performance with power thunder, once again it’s time for the renowned companies to come together and get shake legs in ecstasy. However, Sharing car platforms and technology is quiet rebellion and common globally, especially in the midst of agreement partners such as Skoda and Volkswagen, plus Renault and Nissan.Meanwhile, 'Cross badging', being popularly known has not resultant any positive results in India. Instead, more recently it has been proclaimed that Renault and Nissan will not perform cross badging from the Franco-Japanese alliance in India simultaneously the same verdict has now been lead by the Skoda and Volkswagen respectively.

Volkswagen Vento 2014

How far, resiliently the several auto manufacturers in India have realized that cross badging meant to outcome in sales cannibalisation, too much than anything else. Hence, the forthcoming face-lifted versions of the Rapid and Vento will look notably singular. Whereas, the new Rapid is likely to be designed on the basis of Skoda Octavia, Volkswagen will try to engross enthuse new life into the Vento.

Skoda Octavia

Speaking on the above issue, Mahesh Kodumudi, Managing Director of Volkswagen India said, "VW is reworking on a product portfolio strategy, which clearly looks into deeper differentiation of products sold by Volkswagen and its Czech unit Skoda in India, along with entry-level cars from Audi.”

Audi A3 Cabriolet

Reflecting on the decision taken in the past, Kodumudi said, "Going back in 2011, it was a growing market, people thought there was space for everybody to grow. But then we realised in the last two years that it was not the case. Going forward, that is the lesson learnt. We are rationalising our brands much better now. We are doing much more homework and due diligence in the last one to one-and-half year.” Thus, before the launch of the Rapid, Volkswagen Vento's sales were fall in between 2,800-3,000 units a month relatively at par.

By Shailendra
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